Editor’s note: Hot Pod is a weekly newsletter on the podcasting industry written by Nick Quah; we happily share it with Nieman Lab readers each Tuesday.
Welcome to Hot Pod, a newsletter about podcasts. This is issue 146, published January 9, 2018.
Just a heads up: I’m told that the Interactive Advertising Bureau (IAB) will indeed be publishing a 2018 update to its podcast advertising study, which means we’ll be able to get at least one contiguous read of the industry’s year-over-year ad revenue growth.
As a reminder, the IAB’s inaugural podcast advertising report, which dropped last summer, found that the industry brought in $119 million in 2016 and was projected to bring in $220 million by the end of 2017. We’ll see how that projection holds up.
And once again, the report’s methodology revolves around the study a bundle of major podcast publishers, which means that it’s not meant to be comprehensive but representative. Think a stock market index like, say, the
