It’s the cream of the crop.
Only 5 per cent of the coffee grown around the world is considered specialty grade and can be used to make specialty coffee.
Focusing on the top end of the coffee market has allowed Veneziano Coffee to grow from one roastery into a hospitality empire that turns over $50 million a year.
The business also includes The Groove Train franchise, Coffee Hit cafes and a contract roasting arm.
Veneziano’s growth story is charted on the newest episode of the Bold Businesses podcast, a podcast from Fairfax and Vodafone that highlights small businesses doing things differently.
Host Cara Waters is joined by a different small business owner each fortnight and speaks to experts about what can make and break a small business.