The next time you see a 20- to 40-something hunting buddy sporting earbuds while filing paperwork, painting the garage or pounding out a morning run, don’t assume he’s listening to indie folk, country music or alternative rock on his iPhone.
Research suggests there’s a 25 percent chance he’s listening to a podcast – a digital audio file that’s basically a talk-radio show with few commercials. Listeners pluck podcasts for free off the internet with their computer or smartphone, picking hosts with unique perspectives who can explain topics of specific interest.
Yes, folks might initially download a podcast based on its subject, but the host’s knowledge and personality ultimately determine whether listeners dump it for other shows or hit “subscribe” to automatically download future episodes….
