Live touring is a real business for some podcasts (and you don’t need huge downloads for it to work)

PodDaily » Live touring is a real business for some podcasts (and you don’t need huge downloads for it to work)

Editor’s note: Hot Pod is a weekly newsletter on the podcasting industry written by Nick Quah; we happily share it with Nieman Lab readers each Tuesday.

Welcome to Hot Pod, a newsletter about podcasts. This is issue 128, published July 18, 2017.

Radiotopia’s Ear Hustle breaks 1.5 million downloads in its first month, qualifying the show as a “runaway hit” for the podcast collective, as the press release puts it. Also interesting from the release: the podcast, which emerged as the winner of Radiotopia’s first Podquest competition that wrapped last November, has doubled the number of advertisers that will be running spots throughout the first season. Chalk that up, perhaps, to the Today Show bump.

(By the way: Ear Hustle is very, very good, in case that’s not already clear.)

The New York Times adds a new show to its portfolio: “Dear Sugars,” formerly known as “Dear Sugar Radio,” the advice column-turned-advice podcast featuring Cheryl Strayed and Steve Almond…

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