Are you multi-passionate? Sometimes you don’t have to choose. Sometimes it’s not an “either/or”. In this episode, Jasmine Lawrence hones in on the power of not limiting yourself when it comes to your passion & potential. 

At the age of 13, after attending a Network For Teaching Entrepreneurship BizCamp, Jasmine Lawrence founded EDEN BodyWorks to meet her own need for affordable natural hair and body care products. After 12 years in business, her products are available at Target, Wal-Mart, CVS, Walgreens, Amazon, Kroger, HEB, and Sally Beauty Supply stores just to name a few.

But, beauty isn’t Jasmine’s only passion. As a kid, she also had a huge love for science and technology. She graduated from Georgia Institute of Technology with a Bachelor’s Degree in Computer Science (with concentrations in devices and artificial intelligence) and now serves as a Program Manager on the HoloLens Experience team at Microsoft.

So, it is really possible to run a thriving beauty empire AND manage a full-time tech career? Yes. 

How? You’ll have to listen to find out. 


– What inspired Jasmine as a child
– How a bad hair experience & attending a business camp inspired Jasmine to pursue entrepreneurship
– The key questions Jasmine asked herself to get her business off the ground
– How to define your core values + brand mission
– What getting her first sale felt like as a young entrepreneur
– What growth looked like in the early days of the business
– Launching a business without a website
– How “Oprah’s golden touch” sent her company into 3 months of backorders
– Personal challenges navigating being a young entrepreneur
– How Jasmine pursued her love for science & tech while pursuing entrepreneurship
– Why Jasmine enjoyed attending Georgia Tech
– Jasmine’s Microsoft stry
– Transferrable skills Jasmine has learned working with Microsoft
– Core metrics you should understand about your business
– How to leave your mark in industries that aren’t always diverse






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