“Stop hitting yourself… Stop hitting yourself…”
That’s the sound of ESPN bullying itself into irrelevance as we’ve now learned that the self-described “worldwide leader in sports” has killed the best thing to come out of its Bristol, Connecticut headquarters in recent years: the TrueHoop network of podcasts.
The news that the podcasts will shut down comes along with the massive layoffs announced earlier this week.
Along with the initial cuts of about 100 staffers, ESPN also quietly let go of one of its most impactful team members, Henry Abbott, the guy behind ESPN’s TrueHoop brand of basketball stories, videos, and podcasts. His ouster, ostensibly, spelled the end of the podcasts.
And as sad as many are that Abbott is gone, there’s a lot more angst about the death of TrueHoop’s network of podcast shows, easily ESPN’s “coolest” collection of characters and content that was digitally native, millennial-focused, and ESPN’s best example of its ability to connect pop…